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8-Week Live Executive Strategy Program

Become the Strategic Leader Your CEO Trusts

Build strategy as a leadership capability. Learn a repeatable method to diagnose your market and make the trade-offs that set your company's direction, then reuse that method for every big decision in your career.

For executives and senior leaders now expected to think and lead strategically.

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Or receive the full program details first

The Challenge

The higher you go, the more you're expected to make strategic decisions. You need the methods and the capability to make them.

For years, you were rewarded for delivering. You solved problems, led projects, and built deep expertise in your field.

Then the questions change: Where should we invest? What should we stop doing? Which opportunities deserve attention?

Nobody prepared you for these questions. Execution got you here, and now you're expected to shape strategy without a proven method to do it.

What You'll Learn

With this 8-week live strategy program you will know how to:

Diagnose what is really happening

Separate facts from assumptions in your company and your market.

Make clear strategic choices

Evaluate options and make difficult trade-offs with confidence.

Build a coherent strategy

Define priorities your team can act on and earn your board's trust.

Turn strategy into results

Create alignment and keep your team moving as conditions change.

Meet Your Instructors

Learn strategy from 2 strategists trusted by Fortune 500 leaders and business schools worldwide

The Practitioner

Dr. Marc Sniukas

For more than twenty years, Marc has helped founders, executives and leadership teams build better strategies, inside Fortune 500 companies and fast-growing scale-ups.

The Practitioner

Dr. Marc Sniukas

For more than twenty years, Marc has helped founders, executives and leadership teams build better strategies, inside Fortune 500 companies and fast-growing scale-ups.

The Academic

em. Prof. Bob de Wit

Bob wrote the strategy textbook used in business schools around the world, and created the Strategy Paradoxes approach that trains leaders to work with tensions instead of hiding them behind simple answers.

The Academic

em. Prof. Bob de Wit

Together, they cover both sides of strategic capability: the thinking and the doing.

Apply to the Next Cohort

Or receive the full program details first

Why This Program

How is Strategy Launchpad different?

Strategy

Making the right choices

Strategy

Making the right choices

Strategy

Making the right choices

Strategy

Making the right choices

Strategic Thinking

Seeing situations clearly

Strategic Leadership

Getting people to act

Apply to the Next Cohort

Or receive the full program details first

One Complete Strategy System

The program follows the same path every strong strategist goes through

Key metrics dashboard pulling data from Customer Insights, Market Research, and Internal Data sources.

Step 1

Align on Current Realities

Understand what is actually happening before you decide. You will learn to separate facts from assumptions, recognize strategic tensions, and see your market clearly.

Diagram showing four strategic options branching from a central decision point.

Step 2

Design Your Strategy

Where should you invest? What should you stop doing? You will learn to generate options, evaluate them, and make difficult trade-offs with confidence.

Strategy execution dashboard showing process completion rates by owner, alongside a process trend chart and a results card showing 42% impact.

Step 3

Live Your Strategy

A strategy only creates value when people act on it. You will learn to create alignment, build commitment in your team, and adapt as circumstances change.

Apply to the Next Cohort

Or receive the full program details first

What's Included in The Program

Everything you need to build strategic capability

Everything in Strategy Launchpad is built around your real strategic context. From week one, you work on your organization, company, business unit, function, department, or team strategy and you get direct feedback from Marc and Bob on what to build it.

Live session interface showing a flowchart with two participants

8 Weeks of Live Executive Learning

Live working sessions where you work on your own business case, applying each concept to your organization as you go.

Personal Onboarding

We start by understanding your organization, your objectives and your strategic challenges.

One-on-One Coaching

Private sessions to work through your specific strategic challenges with both instructors.

Strategy document with an AI-generated feedback highlight reading 'Sharpen this differentiator'.

Personal Strategy Review

Direct feedback on the strategy you build for your own business throughout the program.

Strategy OS interface showing Playbooks, Canvases, and Slides tabs

The Better Strategy OS

The complete operating system with playbooks, workbooks, canvases and workshop slides for every step (with access to existing and future lessons).

Strategy profiler tool interface with AI generating an analysis.

AI-Powered Strategy Profiler

An AI tool to sharpen your strategic thinking. Plus a 1:1 coaching session with Bob to go through your results.

Video lesson library showing a grid of six sessions with navigation controls

Better Strategy School

Twelve months of continued learning after the cohort ends for Q&A and follow ups of your strategy implementation.

Community Q&A chat showing a participant asking a question and an instructor responding, with cohort members visible.

Monthly Live Q&A + Executive Community

A community of leaders learning next to you, long after week eight.

Future cohorts interface showing 12 months of re-attendance access with a grid of past and upcoming sessions.

Unlimited Re-attendance for 12 Months

Return to future cohorts.

Your Outcome

You leave with a real strategy and the capability behind it

Before you present your strategy to your management, you pitch it to Marc and Bob and get their direct feedback. You walk into that room with a strategy that has already been challenged.

Instructor presenting business growth data on a projected slide during a live session

Build a Complete Strategy

Leave the program with a complete strategy developed for your own organization.

Build a Complete Strategy

Leave the program with a complete strategy developed for your own organization.

Student watching a live online session with instructors Marc Sniukas and Bob de Wit on a laptop.

Present with Confidence

Pitch your strategy to Marc and Bob first, and get direct feedback before presenting it to your management.

Present with Confidence

Pitch your strategy to Marc and Bob first, and get direct feedback before presenting it to your management.

Person holding a Certificate of Participation from the 8-Week Strategy Launchpad Program.

Earn Professional Certification

Graduate as a Certified Better Strategy Professional, recognizing your strategic capability.

Earn Professional Certification

Graduate as a Certified Better Strategy Professional, recognizing your strategic capability.

Apply to the Next Cohort

Or receive the full program details first

Testimonials

What leaders say about working with us

Marc's strategy training session was incredibly impactful. He was engaging and knowledgeable, presenting complex concepts in a clear and concise way. I particularly appreciated the interactive exercises and real-world case studies, which allowed me to apply the strategies immediately. This training has equipped me with a valuable insights to approach strategic challenges with confidence and achieve better outcomes.”
Aldo Massali
CEO, Talenesia
Marc's strategy training session was incredibly impactful. He was engaging and knowledgeable, presenting complex concepts in a clear and concise way. I particularly appreciated the interactive exercises and real-world case studies, which allowed me to apply the strategies immediately. This training has equipped me with a valuable insights to approach strategic challenges with confidence and achieve better outcomes.”
Aldo Massali
CEO, Talenesia
Marc's strategy training session was incredibly impactful. He was engaging and knowledgeable, presenting complex concepts in a clear and concise way. I particularly appreciated the interactive exercises and real-world case studies, which allowed me to apply the strategies immediately. This training has equipped me with a valuable insights to approach strategic challenges with confidence and achieve better outcomes.”
Aldo Massali
CEO, Talenesia
"The sessions were insightful, providing practical applications that are directly relevant to today's business challenges. Marc is highly knowledgeable and engaging, making complex concepts easy to understand and apply. Overall, I highly recommend the Strategy Masterclass to anyone looking to enhance their strategic thinking and leadership skills"
Semi Gorur
CEO, Tuna Aluminium
"The sessions were insightful, providing practical applications that are directly relevant to today's business challenges. Marc is highly knowledgeable and engaging, making complex concepts easy to understand and apply. Overall, I highly recommend the Strategy Masterclass to anyone looking to enhance their strategic thinking and leadership skills"
Semi Gorur
CEO, Tuna Aluminium
"The sessions were insightful, providing practical applications that are directly relevant to today's business challenges. Marc is highly knowledgeable and engaging, making complex concepts easy to understand and apply. Overall, I highly recommend the Strategy Masterclass to anyone looking to enhance their strategic thinking and leadership skills"
Semi Gorur
CEO, Tuna Aluminium
"Valuable insights from real case studies. Helpful framework, easy to use when having strategy discussions and to ask the right questions at board meetings."
Stefania Mangini
CFO & Board Member, O'Neill
"Valuable insights from real case studies. Helpful framework, easy to use when having strategy discussions and to ask the right questions at board meetings."
Stefania Mangini
CFO & Board Member, O'Neill
"Valuable insights from real case studies. Helpful framework, easy to use when having strategy discussions and to ask the right questions at board meetings."
Stefania Mangini
CFO & Board Member, O'Neill
"Marc brings in unique and highly valuable insights that add to the robust framework he has developed."
Tylney Taylor
Managing Director & Owner, Bold Transformations Ltd
"Marc brings in unique and highly valuable insights that add to the robust framework he has developed."
Tylney Taylor
Managing Director & Owner, Bold Transformations Ltd
"Marc brings in unique and highly valuable insights that add to the robust framework he has developed."
Tylney Taylor
Managing Director & Owner, Bold Transformations Ltd
“I really enjoyed listening to and learning from Marc. Time well spent! I love the simplicity of his templates and tools. I use them to guide conversations with leaders to boost their thinking and confidence to make smart moves and decisions.”
Rhonda Frith-Lyons
Global Executive Leadership & Org Effectiveness, Micron Technology
“I really enjoyed listening to and learning from Marc. Time well spent! I love the simplicity of his templates and tools. I use them to guide conversations with leaders to boost their thinking and confidence to make smart moves and decisions.”
Rhonda Frith-Lyons
Global Executive Leadership & Org Effectiveness, Micron Technology
“I really enjoyed listening to and learning from Marc. Time well spent! I love the simplicity of his templates and tools. I use them to guide conversations with leaders to boost their thinking and confidence to make smart moves and decisions.”
Rhonda Frith-Lyons
Global Executive Leadership & Org Effectiveness, Micron Technology
“Working with Marc played a pivotal role in shaping our new strategy. His insightful guidance and personalized approach far surpassed our expectations, proving him to be a highly valuable asset to our executive team. Marc's unwavering commitment transformed him from merely a consultant into a trusted partner, helping us successfully navigate the challenge of defining and implementing the next strategic steps for our company."
Christophe Goossens
CEO
“Working with Marc played a pivotal role in shaping our new strategy. His insightful guidance and personalized approach far surpassed our expectations, proving him to be a highly valuable asset to our executive team. Marc's unwavering commitment transformed him from merely a consultant into a trusted partner, helping us successfully navigate the challenge of defining and implementing the next strategic steps for our company."
Christophe Goossens
CEO
“Working with Marc played a pivotal role in shaping our new strategy. His insightful guidance and personalized approach far surpassed our expectations, proving him to be a highly valuable asset to our executive team. Marc's unwavering commitment transformed him from merely a consultant into a trusted partner, helping us successfully navigate the challenge of defining and implementing the next strategic steps for our company."
Christophe Goossens
CEO
"The strategic guidance and expertise you provided helped us to make conscious decisions and ultimately achieve our goals in a timely manner. Our new strategy is in place and you have played a big part in it."
Marc Berna
CEO, Hôpitaux Robert Schuman
"The strategic guidance and expertise you provided helped us to make conscious decisions and ultimately achieve our goals in a timely manner. Our new strategy is in place and you have played a big part in it."
Marc Berna
CEO, Hôpitaux Robert Schuman
"The strategic guidance and expertise you provided helped us to make conscious decisions and ultimately achieve our goals in a timely manner. Our new strategy is in place and you have played a big part in it."
Marc Berna
CEO, Hôpitaux Robert Schuman